What is Alexa Rank and how to increase?

Maybe you know what this Alexa Rank is? Because if you are from the blogging field, then you must know about Alexa Rank, how it works and why it is important. If not, then today's article is going to be very informational.

Every blogger wants to know how to increase Alexa ranking of their website? Because this is an important factor that can attract visitors to your blog and at the same time it also provides information to the readers that your blog has a professional blog.

Whereas if you have a better Alexa rank then it also helps to improve your blog traffic more.

Whereas if you have a good Alexa rank, then it is possible that other bloggers also list the link (for reference) of your blog, it means that you will also get good quality backlinks from the niched domains in your blog.
What is Alexa Rank and how to increase?

Here today in this article, what is Alexa Rank and how to improve it, we will teach you how you can improve the Alexa Rank of your blog.

Whereas if you are a new blogger then after reading this article, you will definitely get basic information about Alexa Rank, which is going to help you to increase your blog's ranking. Then let's start without delay.

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What is Alexa Rank?

Alexa rank of your site shows how popular your site is on the Internet compared to other sites. It also shows the position of your site in relation to other websites.

Alexa rank is a measure of website popularity. It ranks around millions of websites based on their popularity, which means that Alexa Rank 1 is the most popular.

Alexa Rank also reveals how a website is performing compared to the rest, which makes it a great KPI for benchmarking and competitive analysis.

Alexa rank is calculated using a proprietary methodology that combines the estimated traffic and visitor engagement of a site based on past three months.

Traffic and engagement are estimated by looking at the browsing behavior of people in the global panel, which is a sample for all Internet users.


Since it measures your site position relative to other sites, therefore the rank of your site depends not only on the traffic of that site but also on the changes in the traffic of the other website.

This is the reason why your site rank starts decreasing even when there is a lot of traffic coming to your site.

History of Alexa

Alexa was launched in 1996, a California-based subsidiary of Amazon.com (it was acquired by Amazon in 1999) which was then expert in providing commercial web traffic data. She used to gather with the help of different toolbars and web browser extensions.

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Some of Alexa's most important previous activities are databases that served on a basis that could be used to build a Wayback Machine and now these search facilities have been stopped.

At the same time, his Alexa Rank: This is a metric that ranks websites in order of their popularity or how that website has performed in the last 3 months.

Is it necessary to improve Alexa Rank?
Yes, improving Alexa rank is very important for any blog. If you are a blogger then it is very important that you try to improve the Alexa rank of your site.

This is because it provides better authority, makes a good impression in the minds of advertisers and readers, along with it also helps in increasing your revenue.


Most readers first check the Alexa rank of your blog and if they find it right, then they go and read your content and start following the blog. Some comment only for backlink and which later helps in improving your page rank.

How do Alexa Rank check?
You can go directly to Alexa.com to check Alexa Rank. At the top right side of the page, you will see a search bar.

Here you have to enter your website URL and click Find button. It shows all the data of your blog and also your rank.

You can also check your Alexa rank by using this URL

Here you can use your domain name in place of StartOnlineJob.Works.

6 such Myths that we believe about Alexa Traffic Rank?

Who can stop the talk of people? They just need things on top of which they can start making things. At the same time, there are many myths (misconception) among people about Alexa Traffic Rank.

Many people believe these myths to be true as well. Alexa's ranking system was first introduced in 1988. Many myths started to be built around this too, what was more.

So let us now know about some such misconception which causes im to rank Can be improved.

Myth # 1: Alexa only measures traffic for those people who have installed Alexa Toolbar in their browser.
this is not right ! Alexa's measurement panel is based on a very large and diverse set of browser extensions and plug-ins. This Alexa Toolbar is one of those browser extensions that contains Alexa data.

While sites where Alexa Certify code is installed itself, Alexa directly measures traffic from there to all visitors of their website, whether they have a browser extension installed or not.

Myth # 2: Alexa only measures Internet marketers and site owners.
It is related to the earlier myth. Which is not correct. Alexa's traffic panel is based on the millions of people who use more than 25,000 different browser extensions that appeal to a wide audience.

Myth # 3: Claiming my site affects the rank.
Claiming the site does not have any effect on its ranking and together you should not claim your site just because it will make a difference to your site ranking.

By the way Claiming your site (this is a free service) and with this you can keep your site description and contact information up-to-date so that you never miss any potential business opportunities because Alexa gets from about 10 crores per month. Even more people visit.

Myth # 4: Installing Alexa widget improves rank.
No, these Alexa rank widgets only allow you to promote your site rank with your visitors. This widget is not used to measure site traffic.

Myth # 5: If the traffic of my site goes up in a particular day,
then my ranking will also automatically improve.
It is not necessary. This global Alexa Rank is updated daily, but it is mainly based on the visitors who come to your website for the last 3 months.

In such a day, traffic is just a small part of the day to determine how the rank of the website will be. Also the ranking of your site is relative to other sites. Therefore, any change in the traffic of others (website) definitely affects the ranking of your site.

Myth # 6: If we pay Alexa then our rank can be better.
no at all. It is true that Alexa's Marketing Stack can help you to discover such opportunities so that your website can get more traffic, which can provide better rank for you later.

Whereas if you install Alexa Certify Code in your website then Alexa can directly measure the traffic of your site and not estimate it.

Direct measurement gives your site a better and accurate rank, but more accurate does not mean a better rank.

How to Improve Alexa Rank?
So are you ready to increase your Alexa Ranking?


I am going to tell you some great tips right now, which is going to help you a lot in increasing the Alexa Rank of your blog.

Then let's know about some tips.

1) Increase your blog's traffic

This is a major factor to improve the Alexa Ranking of your website. Because Alexa provides rank to your blog according to your traffic. If you will get more traffic daily then it will definitely improve your Alexa rank.

I believe that if you increase your traffic gradually then it will also improve your alexa rank.
A small increase can bring a big change in your ranking in blog traffic.

2) Average Time in Your Site

This is the second most important factor to increase Alexa rank. Because Alexa checks how long your visitors stay in the site.
So get your content engaging so that more people stay in post and ultimately your average time increase.

Some tips that make the user stay in your site longer: -

1. Inbound Link: - This is a better way that you can engage your user in your site. In this, you have to use the url of your second post in one post. This allows users to stay longer in your post. Note that use related posts only.

2. Related Post: - You can use some related post plugins. Related posts will appear at the end of your blog post. In addition, the user switches from one post to another. Finally, the average time increase occurs.

By using these two tips, you can use the users to keep more time in your site.

3) Average Page View Per Visitor

If your average page view per visitor is good then it helps you to increase your Alexa rank. So try to increase your average page view. To increase it, you can use both of the above methods i.e. inbound link and related post plugin.

4) Produce Original Content

It is very important that our contents be original in improving Alexa Rank. If our content is original then our alexa rank will also improve day by day. So try to always add original content to the blog.

Expert Advice
Alexa also uses intelligence algorithms like Google so never copy any other blog article, otherwise your Alexa Rank will also drop and at the same time Google will also stop indexing your site.

5) Insert Alexa Widget in your site

It is a common logic that if you add Alexa widget in your site then it will encourage the user to click on them. When someone clicks on it, then you will get benefit from it only. So try to use Alexa widget in your site.

6) Quality Backlink for your blog

Commenting on the blogs of others is a very easy task to get backlink for your blog.

Because in this, you just have to comment in another popular blog. Whenever someone clicks on your comment or profile pic, then it is directly redirected to your blog.

For this, you have to specify the URL of your blog in the website field, which is located below the comment box.


Note that never use your blog URL directly in the Comment box or else it can also be considered as spam. Fill the URL of your blog only in the website field which is under the comment box.

7) Write a Review Article for Alexa
Writing a review article for Alexa will help you 100% to improve your Alexa Rank because nowadays Alexa is a very common keyword which is mostly searched on Google.

So if you write a review for Alexa that is also unique then it is going to help you a lot to increase your blog traffic which will improve your Alexa rank. At the same time, you can also give a backlink to Alexa which is very good for your blog traffic.

8) Update Blog Regularly
There are a lot of blogs related to your niche in Internet, so if you do not write on your blog frequently, then it may cause your Alexa rank to fall.

Once your Alexa rank decreases, then it takes too much time to get the previous rank. Therefore, if I believe, keep updating your blog regularly, due to which your Alexa rank will gradually improve.

Post an article at least a week and try to update your old articles.
Believe that if you follow these tips correctly, then not only will your Alexa Ranking increase, but your blog traffic will also increase significantly.

Alexa Rank
I hope I have given you complete information about what is Alexa Rank and I hope you have understood about how to improve Alexa Rank. If you have any doubts about this article or you want that there should be some improvement in it, then for this you can write low comments.

With these ideas, you will get a chance to learn something and improve something.