Basic SEO Terms and their MeaningsToday we will learn about some basic SEO terms and their meanings. SEO is search engine optimization. When you do some search in Google, it shows you its results. You see only the results that match your search term. Whatever bloggers and website owners are, they optimize apni content in such a way that they come in search results. This is called SEO. If you are interested in digital marketing, then it is very important to know about it. SEO has many terms, if you do not know about them, then you will not understand it.
Unless you know English alphabets A to Z, you will not be able to make any word or sentence. Similarly, it is important to know about the basic terms of SEO. As a beginner I have told you some terms of SEO and their meaning below. Do or do these before you go to Advanced. In this way, you will remember all the terms slowly, when you will use them practically. what is
SEO -Basic SEO Terms
Basic SEO Terms and Their MeaningsAlt Text: These are used in images. With its help, the search engine knows what this image is about.
Anchor Text: Used to link a second page. You can also do this in the image.
Backlink: This is a link made to your site from another site.
Black Hat SEO: This technique is used to rank your site in search engines quickly. But it is not safe and you run the risk of being fined.
Bot / Spider / Crawler / GoogleBot: Search Engine sends its bots to other sites. Through which he could read the contents of your site. This is an automatic process.
Keyword: It is a phrase or sentence, which people search in the search engine. There are two types of Keyword; Short Tail and Long Tail. The keywords that remain with words up to 1-3 are called Short Tail and those with more than that are called Long Tail.
Meta Data: The search engine does this to make the search results appear properly.
Meta Title: This is the title of your article or website which describes your content.
Meta Description: It is used in search result to describe the content.
No-Follow: This is an attribute used in anchor text. This makes the search engine understand that you are not following that link. It is used in external link.
On Page SEO: The technique that you use in your site to make your website or blog post SEO friendly, is called On Page SEO. In this, you have to optimize texts, images, tags, URL structure, internal links, headers.
Off Page SEO: The technique used to improve the ranking position of your website in Search Engine is called Off Page SEO.
Robot.txt File: This file is a search engine communicating with robots and tells them which site to index and which page to index and which page does not.
Pagerank (PR): Google gives every website and page a rank from 0 to 10 by looking at the quality of their site and SEO score. As much as his page ranks well in Google. No more PR updates coming from last year.
SEO: Search Engine Optimization. This is a process to improve the search engine score of your website. Good SEO decides which page your page will show in search results.
Sitemap: Sitemap contains details of all the contents of your blog or website. Submitting this to the search engine allows them to read all your pages well.
White Hat SEO: This is called good quality SEO technique. Which takes time to rank your page, but you are completely safe from penalty.
In this post, some basic terms of what is SEO and SEO. In future, I will keep giving you many such information.